One Shot

One Shot

What exactly is in a flu shot vaccine? Is formaldehyde one of the ingredients?

I got my flu shot last Friday (so tomorrow makes a week), and my arm is still bothering me. It was sore that evening and the next day. Now it's almost like it's throbbing and weak. I feel like I can't lift with that arm. I'm allergic to formaldehyde, and I heard that it might be one of the preservatives used in the vaccine. I can't believe that it's still bothering me and a week has passed. I will call the doctor in the morning.

Your symtoms are fairly rare. Some people do react to the vaccine in the same way that you did. There is no formaldehyde in vaccines at all ever. Formaldehyde is not in any commercial products anymore and its use is closely regulated by state agencies (since they found out that it is carcinogenic). Vaccines are collections of many strains of killed flu viruses or parts of the viruses (all dead). Sometimes people will react to a vaccine with a fever. Yes I think it might be a good idea to see your doctor, but I remember getting a tetnus shot and the same exact thing happened (went away in a week).

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Many people ask me "what are some tips and tricks for marketing my business?" They are looking for quick fixes, techniques or something new that will propel their business forward at lightning speeds. They are looking for advertising that will work with one placement and little frequency, or a website that will bring them thousands of visitors to their site without any effort.

Now, there are some techniques and special things we do that our competition would love to know about but that's not going to happen here.

There is nothing wrong with business owners looking for tricks and techniques to help them in advancing their business, however I find that the effort wasted looking for them would have been better spent searching for methods that others have had success with.

Many business owners look at a publication or website and see their competition advertising and think. "Oh no! My competition has a jump on me! What am I to do? I know I will advertise my business there too. I'll show them." Funny but unfortunately true. The better thing to do would be to take a deep breath. Research the medium. See if it is were your customers are and then track to see if your competitor is still there after a while. Or if it is someone in a similar industry but not a competition why not call and ask if it is working for them before taking the plunge?

When you see your competition trying things once and then never again it almost always indicates that the medium did not work. Or the money ran out. Or they tried it for one shot to get the coupon book or coupon mailer or newspaper, etc. salesperson off their back. They did not realize that certain real world techniques must be used in an advertisement in order for it to be effective.

I am not saying that there are not new and tested mediums out there to advertise your business in, there are. In fact many are in use by millions of people and the mediums are ingrained in our culture. But don't just jump in without knowing if your market is served there. Make sure your demographics are looking or listening where you are advertising. This is an easy and much needed step that many business owners do not get right.

Many things have been done, but as a business owner and entrepreneur it is your job to find a better way to present the same methods. Show your customers and your competition that you are in it for the long haul and be creative not tacky. By ensuring that your advertisements and marketing are presented in the right places, your customers will feel you know them better. Someone who sells to me that really knows what I do and what I need always gets the sale over someone who does not.

But in case your still looking I will give all of you a great technique I have found to be the most successful marketing and advertising technique known to man and womankind.

Are you ready for it? Here it is.

Stop looking for tricks and start advertising and marketing your business! Get to it! What are you waiting for?

Tom Forgione
President and Chief of Customer Happiness

Advertising and Marketing Consultant. Owns Web Alliance International, a traditional & Internet advertising & marketing agency. We create award winning designs from ads to web site design for our clients. And we can help you too. In business since 1995. Visit our web site for more information at http://www.waisite.com.

• Zane Grey
• Year One